 Hollywood actress- singer-designer Jennifer Lopez is halting the production of her clothing line, Sweetface, after six years. She launched the line as a high-end sports and street-wear spin-off of her original JLO clothing collection.Sweetface will stop production of its line once the spring collection hits the stores. Despite the popularity of the clothing line, Jennifer has conformed to stop the work on future designs while the future of the brand is reviewed. Jennifer said that considering the new company strategies, the Sweetface line has been decided to put on hiatus while the brand would be reintroduced in the near future with an entirely new fashion point of view. | |||
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The growing potential of Chinese luxury market makes it impossible for the global luxury product manufacturers to ignore the 'dragon nation'.
Luxury brands thrive in the soil of China. Their luxury market including jewelry, leather products, fashion apparels, perfumes etc. reached around $8 billion USD during 2007. A statistics states that, China accounts to 18% of the global luxury consumption. Almost 80% of the top global luxury brands have entered into China. Luxury mavens predict that by 2015, luxury consumption in China will constitute 32% of the global market.
In the recent past many international luxury brands were attracted by the market potential of China. Numerous luxury brands like Versace, Rolex, Chanel, Omega, Dior, Prada, and Zegna have dipped their toes in the country. Lots of luxury brands are manufactured in China. Coach, Prada, Furla, and LV are made in China in big numbers. Numerous factories in Guangdong make a range of brands which are sold in the market for a fortune. Cities such as Shanghai and Beijing have attracted the investments of retail giants like Giorgio Armani.
II and III tier cities fuel the luxury market:
China has 100 cities with population exceeding one million. With the increasing number of consumers' disposable income, and their inclination to acquire a social strata, and willingness to express uniqueness in their lifestyle, luxury market is fuelled up even in the II and III tier cities. I tier cities like Shanghai, Guangzhou, and Beijing have advanced retail infrastructures and high per capita GDP. The II and III tier cities are also catching up with the former ones. Middle class population in China is estimated to grow and reach 250 million by 2010. With the growing interest of middle class people towards luxury products, the market is heating up. Social status is now becoming imperative for middle income people as well. Luxury products enable the consumers to project a social class. Consumers from II and III tier cities feel the need to 'close the gap' and build up a I tier image. They go in for buying branded items with a hefty price tag only to display their status to others.
Advent of the Chinese 'chuppies':
The young and profligate Chinese generation in between the age group 20-30 known as 'yuppies' or 'chuppies' in China; meaning one to spends all he earns. They are raising a wave of unprecedented commercialism. The chuppies are young, urban, and middle class consumers who are generally white collared, having 100% disposable income. They will be the most powerful consumer group; not only in China but all across the globe within the next 15 years.
You wouldn't let someone else dress you every morning so why keep wearing clothes designed for the masses when Custom T Couture's new breakthrough fabric technology allows shoppers to create one of a kind fashion statements with the touch of a button. 
This morning, live on Good Morning America, BRIDES Magazine presented a runway show of the final five gowns in their OPERATION DREAM DRESS competition. Editor in chief Millie Martini Bratten also announced the winner, Amy Wong Micucci from Beverly Hills, California, whose gown will grace the Nov/Dec issue of BRIDES, on stands October 13. Ms. Micucci was awarded $10,000 and then surprised when Ms. Bratten added that David's Bridal will exclusively produce the winning design. It will be available for a limited time in select stores starting in early November.
ids' dresses. This line, called Swoon, will launch in Spring 2010.
If there was one trend ruling the red carpet at the MTV Movie Awards, then it had to be thigh-skimming minidresses. Leading the pack was our very own Sienna Miller. Wearing a jade green glittering minidress from her Twenty8Twelve collection, the Brit actress reminded us all of her style icon status, and looked radiant with her signature blonde locks tumbling and a pair of vertiginous metallic heels elongating her picture-perfect pins.
Fast emerging as a style star to watch, Vanessa Hudgens proved her fashion credentials at the MTV Movie Awards, and wowed in a tangerine Max Azria draped plunging gown. Teen stars take note – the High School Musical beauty has nailed grown-up glamour, while retaining a youthful edge.
Fresh from her Cannes sojourn, Hayden Panettiere landed back in Hollywood for the MTV Movie Awards. The Heroes star kept things short and sweet in a halterneck minidress, with kick-out hem, teamed with Bally peep-toes.
