The fashion-forward lifestyle brand famous for its trendsetting styles from denim Pioneer GUESS, Inc., has announced American model Heide Lindgren as the new face of GUESS by Marciano. Heide Lindgren joins a long history of legendary supermodels who have been the face of fashion giant GUESS, including Claudia Schiffer, Adriana Lima and Alessandra Ambrosio. The Fall/Winter 2010 GUESS by Marciano Campaign is a classic collection of black & white images that transport the viewer back to the set of a 1960's film classic and showcase the collection in the manner it was meant to be: beautiful, glamorous and provocative.
"The GUESS by Marciano Fall Campaign conveys elegance and timeless beauty," says Paul Marciano, Chief Executive Officer and Creative Director for GUESS, Inc., "Heide Lindgren is a perfect fit for the fall 2010 advertising campaign as she portrays sexiness, success and power-and that is who our customer is today."
Moving from hometown Boca Raton, FL to New York City in January 2008, Heide has quickly become one of the most sought after American models. She has already shot with famed photographer Bruce Weber and recently was featured in Elle, Marie Claire, Surface and Madame Figaro. Paul Marciano, Chief Executive Officer and Vice-Chairman of the Board along with Maurice Marciano, Chairman of the Board operate the powerhouse company founded in 1981.
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