INVISTA, owner of the LYCRA fibre brand and one of the world’s largest integrated producers of fibres and polymers, unveils a new platform for the changing needs of shapewear at Mode City Paris 2010. INVISTA showcases LYCRA beauty fabric, a new concept focused on helping the industry address the needs of the rapidly evolving shapewear market. Fundamental global consumer research and studies of shaping garments and fabrics have revealed unique opportunities for growth and increased consumer satisfaction.
INVISTA found that nearly all women (93% Source: Strategic Insights. Global Consumer Shapewear Study 2009. 1,133 female participants from US, Brazil, France, Italy, Germany and UK) show interest in garments with shaping attributes, many of whom are new to shapewear and are looking for new functionalities.
Dedicated to leading intimate apparel with cutting-edge innovations that respond to consumer needs, INVISTA has introduced “The Science of Shaping” platform to help the industry develop fabrics and garments that bring a new level of performance and comfort to these shapewear consumers.
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