Coinciding with the start of its 90th anniversary year, Gucci will this month release the third image in its “Forever Now” worldwide advertising campaign, conceived by Creative Director Frida Giannini. Originally launched in February 2010, the campaign celebrates the traditions and values that have helped to make the Gucci name synonymous for quality, Italian craftsmanship and fashion authority.
The campaign once again features an original black and white photograph of Gucci artisans in its historic Via delle Caldaie building in Florence, taken by Foto Locchi in 1953.
While the two previous campaign images have shown male artisans at work, the new creative depicts the contribution of female artisans. The single and double page spreads will appear in newspapers and lifestyle and business magazines for the first six months of the 90th anniversary year complementing the seasonal fashion campaign.
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